It might surprise you to learn that Oprah didn’t create the concept of the book club. While she popularized it for many, most experts feel a course in miracles clubs have been around since the early 1700’s. At the start they were more often reading clubs – books were scarce and not everyone could read, so they often involved one person reading the book to the rest of the group.
The book club experience began as a social learning exercise – and like today some were probably more drawn to the social aspects while others came for the learning.
In this article I want to give you some ideas for making a book club a valuable part of your learning strategy – whether you are thinking about this from an organizational perspective and want to start a book club inside your company, or you are thinking more personally and you want to create a club or group outside of work.
Different people are attracted to book clubs for different reasons. While there aren’t any “wrong” reasons, it is important to get clear on what the focus and goals for your group are. Incidentally, some people aren’t yet attracted because the reasons they see may not appeal to them.
For both groups of people, and for the success and sustainability of your club, get a clear purpose. Because you are reading this article, I will assume your purpose relates to learning. Your purpose should the types of subject matter or topics you will address, why the group exists, and what you hope people can gain from it. From this description you will be able to market and communicate your club more effectively.
Some people are readers, and some aren’t. This doesn’t mean non-readers can’t gain from a book club – in fact I know of many people who, though involvement in a successful book club, increased their reading intake significantly – but that fact shouldn’t be overlooked.
The people who start book clubs are typically readers – and they don’t always understand people not being readers. Why am I making this point? Because you want people involved in the club who want to be there and you want clear expectations for everyone involved.
The “readers” will want to read more and perhaps meet more frequently. The “non-readers” will be more conservative in these things. All of this will be worked out easier with your purpose clearly stated. Then you can attract people based on that, not so much on the reading itself. (Notice I am talking about attracting not “strongly encouraging” or making it a job expectation that people participate. Encourage and influence based on benefits, not organizational hierarchy or peer pressure. Gaining participants that way won’t typically lead to a great result.
There are probably as many possible processes as there are people involved in creating book clubs. There are a number of good books about book clubs in general, and while they may not speak to organizational uses, there are good ideas in them for you to adapt. In my brief space, let me just make a few comments.
Have a process. While your process might shift and adjust over time, have a clear agenda and approach that you will use. This will make expectations clear and will keep the group on task.