Please accept the information below as a guide offering suggestions for publicizing a concert and encourage maximum attendance
Some of the recommendations may not be appropriate for your type of rent a stage. While some of the concepts may be obvious,
I will cover the aspects of flyer/poster concert promotion and a few tips for media promotion..
Firstly, the single most importand thing when you want to promote a concert is to start delegating duties and make sure helpers know
what’s expected of them.
It’s importand to have a well designed, eye-catching flyer or poster. It will show people that the concert deserves their anticipation,
time and money.
The artist’s management may provide you with some flyers or posters to start with.
If you prefer to create your own flyer or poster, you should find a graphics professional or pronting company willing to donate
services in exchange for advertising..
If it’s the first time the artist is coming to your town or city be sure to include a testimonial on the flyer or poster. A flyer that simple
advertises an artist or a band will mean nothing to someone who has never heard of them!
Assign volunteers to post the flyers in places likely to attract the most attention. Try grocery stores, local chamber of Commerce
offices, Art Councils or other communities, malls, shoping plazas, music stores, book stores, galleries and other popular gathering
spots where flyers are displayed routinely but be sure to ask for permission before posting.
Do not forget to post the flyers or posters to the concert location itself! Try to hang posters as close to the average eye level as possible..
